Intellectual Alchemy has prospered from our commitment to the following principles known as the “IA Way”. The IA Way is applied internally and externally with passion and commitment; for we have always been, and will always be, an organization believing that actions speak much louder than words.
WHAT WE DO
USER EXPERIENCE DESIGN
UX ENGINEERING
USER INTERFACE DESIGN
MARKET RESEARCH
GO TO MARKET STRATEGY
BRANDING / IDENTITY
PROCESS
At IA, we’re big on Process. It’s what has enabled us to consistently provide quality product on time and within budget for over 15 years. Most often, we’re hired based on word-of-mouth referrals from client team members who’ve enjoyed working with us and were impressed by the quality of our work. Ask around…you’ll see.
CULTURE
Our founding principles of honesty, candor, and quality enable us to continue fostering long-term relationships where our transparency and accessibility have spurred steady company growth and high client retention. As individuals, we will continue challenging ourselves—knowing our best work is always our next work.
ORGANIZATIONAL VALUES
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HONESTY
The primary value, without which the subsequent organizational values are unattainable.
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RESPECT
For ourselves, our colleagues, our partners, and our clients. We respect each other’s abilities, opinions, personal goals, beliefs, and right to be heard.
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TRUST
Built upon our honesty and respect, we trust each other—forming a team that knows we can count on each other to speak plainly and openly and to deliver on our tasks.
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CANDOR
Our trust in each other makes candor possible. Open communication prevents silos from forming, allows us to speak our frustrations without fear of reprisal, and allows us to reward our colleagues with praise.
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BUY-IN
We believe that buy-in from each level of our organization is achievable and sustainable. With buy-in, we can count on everyone to put out great work not simply for money, but to achieve excellence and to see IA succeed.
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QUALITY
IA is known for its attention to detail and quality. We each strive to produce the best possible outcome for each task attempted and together we continue to exceed the expectations of our clients.
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ACCOUNTABILITY
We believe in holding each other accountable as a positive reinforcement to reach objectives. Accountability is not synonymous with admonishment, but is the basis for our “Show Don’t Tell” policy. We expect our people to be “doers” and not “sayers”.
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ACCESSIBILITY
IA management and employees must remain accessible to each other and our clients to improve trust, communication, and productivity.
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TRANSPARENCY
Transparency is the anchor for our organization. Honesty and fair practice are intrinsic to IA. Internally and externally, we promote a climate of transparent, “above board” business practices and invite our people, clients, and partners to ask all questions needed to feel comfortable working for or doing business with IA.
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